In the online marketplace you only have a few seconds to make an impact if your website is to attract any potential customers. Web site design is fundamental to making that initial impact and without doubt a well designed web site will attract new customers. However, design is more than making a page look pleasing to the eye. It is a combination of aesthetics, funtionality and performance but achieving this balance is often beyond many non-professionals.

If a website is to be success then it must be capable of meeting certain criteria. We use a simple but effective formula to ensure that our websites have the greatest chance of attracting new business. Our web design formula is…

aesthetics + functionality + speed = satisfied visitor

Aesthetics of web design
If a website is to make an initial impression, then it is important that the design incorporates good layout, clear graphics and legible text. Clearly, if your website is to entice visitors to stay and buy your products, then it needs to avoid the common pitfalls of flashy or large imagery, uneccesary plugins and poor page layout. The rules of good web page design (especially in a business sense) are geared towards making it easy for visitors and potential customers to access your information and buy your products with ease. Breeze Media build websites with your customer in mind and from years of experience we can advise you on the aesthetic aspects that will bring success to your site.

Functionality of web design
Looking good is one thing, but looks alone won’t gurantee the success of your site. A website must provide the right type of functionality for the widest possible audience (which does not mean adding every whizz bang technique or application under the sun). Adding functionality to a website involves a number of considerations – depending on your intended audience or market. For example, you may be targeting Plumbers and the addition of say a Flash movie for each product you sell is more likely to put them off rather than help them buy stuff. On the other hand, if you incorporate a simple search function on every page then it is more likely to help them find your products and make the user experience easier for them – which can lead to more sales. So, it’s just as easy to drive customers away if you don’t get the funtionality mix right.

Web design for optimal download speed
Speed is vitally important if a website is to avoid potential customers from clicking the exit button. On average, if a website fails to load within the first 15-20 seconds then that visitor will simply go elsewhere. When we design any website, we optimise all imagery, code and graphics for the fastest possible download speeds, so as to ensure that potential visitors obtain the information they want as quickly as possible.

To combine all these design elements into a successful website solution it takes a great deal of skill and expertise. We posess these skills and built many successful sites.

Web design Edinburgh